Originally created as a joke, the shirt caused discomfort among some gym members. The gym's ownership, neither appreciative of the humor nor sympathetic to Cano's plight, revoked his membership citing repeated display of "inappropriate solicitations."

"It's basically because I'm open," Cano contends to KOVR/CBS13, calling it discrimination. Cano is weighing legal options.

The accompanying report is courtesy of KOVR/CBS13.